It's About More Than Blogging

My friend, Karen Anderson, has a wonderfully informative blog called Writer Way, and her recent post, Way Beyond Blogs, is certainly worth a read.

One of the challenging things for businesses right now is to adapt to the changing terrain of communications. For decades we've been told that marketing and PR are vehicles with which to shape public perception of your business. But the truth about branding is that perception is reality, and the experience people have with your business has everything to do with their perception of your brand. Customers can sense very quickly if you have integrity, if you're being honest, if you're over-stating your case. We've gone from a demand for services to a demand for experiences, and are now entering a phase of demand for authenticity.

Way Beyond Blogs offers several links and tips to get you up-to-speed on ways you can deepen your brand through meaningful partnerships and participation in the communities around you. Never underestimate the power of good, old-fashioned honesty and integrity.