Pick Any Two

There's a common saying in print shops all over the country: "Time, quality, and cost: pick any two." You can have quality at a good price, but it'll take time. You can have quick turn-around and high quality, but you'll pay for it. And the most common one that tends to catch people off-guard: quick turn-around that's cost-effective usually results in low quality.

Understanding this triangle can help you manage expectations for not only print collateral, but it also holds true for events. Sometimes circumstances dictate which two you must choose (i.e., lack of funds), but if given the luxury of planning ahead decide which two are the most important and plan accordingly.

I think most people would agree that the ideal is having adequate turn-around time to get high quality which will allow you to save money.